Commercializing Invention
There are no fees or obligations should McPherson
Partners elect to evaluate your invention. Our aim is to discover sound business opportunities and invest our time, talents, and experiences to make them successful. This approach results in development agreements which spell out how we will
share in the outcome of our efforts. These agreements are initially limited in duration to assure that both of us are comfortable working with each other. In addition, we can provide project management, prototype development, venture
management, project financing. and . . . excitement!
99% of the patents issued are never commercialized
One study in the consumer found that only 25 out of 500 product ideas are deemed worthy of test marketing. Only one-third of those products tested are subsequently launched nationally. And out of
these, only one is likely to remain profitably on the market after 10 years. Another study of fast moving consumer innovations concluded 45 to 65 percent of test marketed products fail while in test, and between 10 and 20 percent of those that
survive test marketing fail at the national level. Industrial products typically fair better in the marketplace primarily because of the scrutiny new ideas receive before being developed.